Blaming the running injury epidemic on big, bad Nike seems too easy - but that's okay, because it's largely their fault. - Christopher McDougall

Blaming the running injury epidemic on big, bad Nike seems too easy - but that's okay, because it's largely their fault.

by Christopher McDougall

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Theodore Roosevelt Winston Churchill Jimmy Dean Steve Jobs Sam Levenson

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If you don't have answers to your problems after a four-hour run, you ain't getting them.

We were born to run; we were born because we run.

The reason we race isn't so much to beat each other... but to be with each other.

For nearly 2 million years, our ancestors survived and thrived and spread across the planet because they could run other mammals into heat exhaustion.

Everyone is built for running.

Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.

Make friends with pain, and you will never be alone.~Ken Chlouber, Colorado miner and creator of the Leadville Trail 100 mile race

Perhaps all our troubles - all the violence, obesity, illness, depression, and greed we can't overcome - began when we stopped living as Running People. Deny your nature, and it will erupt in some other, uglier way.

Ask nothing from your running, and you'll get more than you ever imagined!

Suffering is humbling. It pays to know how to get your butt kicked.

You don't have to be fast. But you'd better be fearless.

If you don't think you were born to run you're not only denying history. You're denying who you are.

But you can't muscle through a five-hour run that way; you have to relax into it like easing your body into a hot bath, until it no longer resists the shock and begins to enjoy it.

We run when we're scared, we run when we're ecstatic, we run away from our problems and run around for a good time.

We wouldn't be alive without love we wouldn't have survived without running maybe we shouldn't be surprised that getting better at one could make you better at the other.

He was onto something. Something huge. It wasn't just how to run; it was how to live, the essence of who we are as a species and what we're meant to be.

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